-
The Blog
Current Post
The Blog
May 19, 2008
BusinessWeek: The Mac in the Grey Flannel Suit
by Maxim Porges @ 10:45 PM | Link | Feedback (0)
More fuel for the "Macs in the corporate world" debate.
Interesting things to note:
- Juniper Networks is letting 10% of their workforce use Macs on a trial basis. Their CIO guesses that about 25% of the company would use a Mac if they opened the floodgates.
- 87% of companies surveyed recently had at least some Macs in their offices, as opposed to 48% two years ago.
- CEO Scott Kriens at Juniper is quoted as saying: "It's not anything to do with negative perceptions about Microsoft. It's just that Macs are cool."
- CIO of Dimension Data Mark Slaga says: "Steve Jobs doesn't need a [corporate] sales force because he already has one: employees like the ones in my company."
- The article makes a case that Apple is too secretive to make serious relationships with corporations. This seems like a fair statement to me.
The funny thing is, the more I think about it, the less I think Apple really wants to be part of the corporate world. This doesn't mean that they won't continue to sell computers to corporations; I just don't think they care specifically about the corporate market.
The truth is, if they can satisfy consumers at home, they will continue to be successful; the corporate market is just icing on what is turning out to be a very sweet cake for Apple.
Interesting things to note:
- Juniper Networks is letting 10% of their workforce use Macs on a trial basis. Their CIO guesses that about 25% of the company would use a Mac if they opened the floodgates.
- 87% of companies surveyed recently had at least some Macs in their offices, as opposed to 48% two years ago.
- CEO Scott Kriens at Juniper is quoted as saying: "It's not anything to do with negative perceptions about Microsoft. It's just that Macs are cool."
- CIO of Dimension Data Mark Slaga says: "Steve Jobs doesn't need a [corporate] sales force because he already has one: employees like the ones in my company."
- The article makes a case that Apple is too secretive to make serious relationships with corporations. This seems like a fair statement to me.
The funny thing is, the more I think about it, the less I think Apple really wants to be part of the corporate world. This doesn't mean that they won't continue to sell computers to corporations; I just don't think they care specifically about the corporate market.
The truth is, if they can satisfy consumers at home, they will continue to be successful; the corporate market is just icing on what is turning out to be a very sweet cake for Apple.
